Payment is one of the final steps of every parking journey, and in some cases, it might become a source of friction. For example, long queues at pay stations, outdated payment processes, and limited flexibility can affect both the driver’s experience and the overall efficiency of parking operations. With J4Pay, HUB Parking Technology’s mobile platform payment, drivers can pay for their session with just a smartphone and...
Summer is for exploring new places, discovering hidden corners, and enjoying unforgettable experiences. But before the beach, the city centre, the marina, the hotel or the attraction comes one essential step: parking. During the busiest months of the year, parking facilities face a unique challenge: visitor numbers increase, traffic flows become less predictable, and expectations for seamless digital experiences continue to grow. For landlords and...
Summer is here, and it's almost time for a well-deserved break: HUB offices will be on holiday mode from August 7 to 24! That’s it, we too feel the lure of the parasol, watermelon slices, mountain lodges, and promenades, so we take these days to charge our batteries and face the last months of the year in the best possible way. In the meantime, why...
Overlooking the Italian Riviera, Marina di Alassio is a landmark destination for boating and tourism. With approximately 550 berths and a strategic location just a short walk from the beach, the marina welcomes a wide variety of user groups, that change according to the season, scheduled events, and the activities hosted within the harbour. In such a dynamic environment, mobility management plays a key role...
HUB Parking Technology introduces the new Access Reader, the latest evolution of its proven access device, redesigned to meet the growing demand for flexible, digital-first parking operations. Originally developed for pedestrian access control, it expands its role to become a versatile interaction point for both pedestrians and vehicles, supporting traditional ticketed facilities alongside hybrid and ticketless parking models. With a more compact and robust design,...
Our colleagues at HUB Parking UK introduce a new parking management case study in Suffolk, England. Tucked into the heart of Ipswich, the Blackfriars multi-store car park has quietly become an essential gateway to the town centre, welcoming commuters, residents and visitors into a neighbourhood shaped by independent shops, well-regarded restaurants and, just a short walk away, the redeveloped waterfront with its marina and cafes....
Whether you run a hotel, a resort, or a business venue, parking is one of the touchpoints and guests expect the experience to be smooth from the start. Long before they reach the front desk, they have already formed an opinion, finding the entrance, accessing the parking facility, understanding where to go, and whether the process feels unnecessarily complicated. Digitalising this part of the guest...
How does a company change when its product stops being a physical object and becomes software? This is the central theme of the interview conducted by TechTonic, the industry tech discussion forum by BIP (Business Integration Partners), with Mattia Piunti, Head of Product Portfolio at HUB Parking Technology. An opportunity to trace the digitalization journey of the parking sector. The full interview follows below. ...
In Italy, parking validation has historically been tied to analog models: paper vouchers, stamps on tickets, or dedicated devices. In recent years, the market has been rapidly evolving toward integrated digital solutions, driven by the spread of what we call “smart parking” systems and the need to improve the user experience and operational control. At the European level, the trend is clear: digitization, dematerialization, and...
In conversations with property developers, facilities managers, and operators across the UK, I hear variations on the same question: "We want to upgrade our parking, but where do we start?" It is a sensible question, because the range of possible answers is broader than most people expect. Smart parking is used to describe everything from a QR payment sticker retrofitted onto existing pay-and-display equipment to...
