In the French city of Rouen, there is a prime shopping destination with more than 80 shops (or better: boutiques), a movie theater with 14 screens, and delicious food courts.
The mall includes, as a tribute to Rouen's important maritime past, elements of the maritime world in its architecture. The warehouses of the docks, built on these sites between 1955 and 1957, have been preserved and renovated. The impression on visitors is great: a piece of history of the city is just round the corner, and thanks to HUB parking systems, it is even easier to reach now!
The car park is in fact convenient to access, and a very smooth drive-through thanks to the ticketless gated system in place – a specific request by Citepark, the operator that has been partnering with HUB on many French sites now. At the car park, HUB’s latest in parking technology is deployed: Jupiter stations and barriers, combined with 8 LPR cameras from Survision serve the varied mix of drivers who park at the mall garage.
LPR cameras make it possible to avoid paper tickets: they identify vehicles that access the site and associate the license plate to the parking session. Drivers will just need to digit their license plate, using it as a truly digital ID, and settle the parking fee at automated pay stations. Lost ticket and all the hassle to retrieve it are a thing of the past. Peace of mind for drivers, and for operators too: the same vehicle will not be allowed the exit, unless the fee is fully paid. No more risk of ticket misplacement or fraud attempts!
Shoppers, employees of the shops and amenities, as well as attendees of the events held at nearby Kindarena Métropole, drive through the parking facilities every day, totaling hundreds of transactions per week.
The Kindarena is home to the local basketball team RMB and hosts several matches every month. The car park tariffs vary according to the games’ schedule, and Citepark is able to manage all variations, planning, and analysis of the rates through JMS. The advanced reporting capabilities of the software allow in fact the data mining of occupancy and other indicators of the car park performance, analyze them, and schedule dynamic pricing plans as a logical consequence. Drivers will see immediate benefit from better planned occupancy, and real-time changes in pricing and availability. A win-win solution for the shopping mall!
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