Nestled adjacent to the historic center of Genoa, Italy lies the Marina Porto Antico complex, a bustling hub intertwined with the city's maritime heritage and modern cultural offerings. With its strategic location and seamless connectivity to major roadways, the Marina serves as a gateway for both residents and tourists exploring the vibrant cityscape. However, like many urban areas, managing parking and access for visitors and residents posed significant challenges.
In response to the evolving needs of its diverse user groups, the Marina's ownership embarked on a journey to modernize its facilities, aiming to enhance accessibility and streamline operations. The goal was clear: integrate innovative digital solutions into a cohesive management platform to better serve both casual visitors and residents, including boaters with berths.
Enter HUB Italia, a leading provider of parking technology solutions, entrusted with the task of revolutionizing the Marina's parking infrastructure. Through meticulous planning and collaboration, HUB identified the most suitable configuration to manage the diverse traffic flow at the Calata Salumi facility. Leveraging a modular Jupiter solution, HUB seamlessly integrated license plate reading (LPR) technology with a reliable UHF transponder system, ensuring efficient access control and monitoring.
The revamped facility boasts two entry lanes equipped with state-of-the-art Jupiter stations and Selea LPR cameras, facilitating a smooth and intuitive experience for casual users. Upon entry, visitors receive a ticket and can conveniently pay at automated pay stations, accepting various payment methods including contactless transactions. For subscribers, access is even more streamlined, with dedicated lanes equipped with UHF transponder readers ensuring swift entry and exit.
Furthermore, the integration of LPR technology and the UHF antenna system into the JMS management platform empowers facility staff to monitor performance, occupancy status, and intervene promptly when necessary. This newfound efficiency not only ensures a superior level of service but also enhances safety and security within the Marina premises.
Dr. Massimiliano Barbagelata of Marina Porto Antico SRL expressed his satisfaction with the transformation, highlighting the seamless and facilitated experience for both casual visitors and subscribers. Indeed, HUB's innovative solutions have ushered in a new era of accessibility and convenience, making accessing the Marina Porto Antico easier than ever before.
As cities worldwide grapple with the challenges of urban mobility, the case of Marina Porto Antico demonstrates the transformative power of strategic investments in parking technology. With HUB's cutting-edge solutions, urban centers can pave the way for a more sustainable and user-centric future, where accessibility and efficiency reign supreme.
